Graphic simulations
Consistent brand experiences
Digital experiences must consistently reflect the brand identity – regardless of the device on which they take place. Whether in the vehicle, on mobile devices or other digital touchpoints: we supported Mercedes-Benz in developing a consistent, cross-media design language.
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Icons for a consistent visual language
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Animations brought into the interface
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Years at the side of Mercedes-Benz
Certain vehicle functions are enhanced by graphic simulations. This makes them easier to understand or increases the experience value for the driver. We support Mercedes-Benz with a wide range of visualizations for various vehicle programs.
Animations for more movement in the vehicle
Motivating. Understandable. Dynamic.
For the Fit & Healthy programs of Mercedes-Benz, we developed animated movement sequences that clearly convey exercises and wellness functions. Precise motion design creates intuitive user experiences that harmoniously combine information and movement.
Consistent icon worlds
Clear. Consistent. Intuitive.
Digital interfaces are now the central point of contact between driver and vehicle. A clearly structured, intuitively understandable icon language ensures that complex functions can be grasped quickly and operated safely. For Mercedes-Benz, we developed consistent icon worlds that combine functionality and brand aesthetics.
Entertainment
Battery
Fuel
NavigationThe concept
“The challenge was to reduce technical complexity to the essentials. A consistent design language, precise animations and intuitive user interfaces created a digital experience that brings the high quality standards of Mercedes-Benz to life on every screen.”
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