Transparency builds trust
A look behind the scenes
At the core of the new concept was the idea of making the firm tangible. A visual language emerged that places openness and transparency at its center. Visitors not only receive information about the firm's services, but also gain an authentic insight into the people behind them.
To implement this concept consistently, we developed a holistic photo and video concept, organized the entire photo and film productions and portrayed the employees in their real working environment. Authentic imagery replaces conventional stock photos and creates closeness and trust from the very first visit to the website.
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Years of working together on the brand
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Hours of on-site photo and video production
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German Design Award Special for web design
Web design, user flow & animation
A digital experience with exceptional user guidance
The new website combines high-quality imagery, emotional video content and clear user guidance into a modern digital experience. A horizontal scroll creates a distinctive user experience and gives the website an unmistakable character. Reduced design, generous layouts and fluid animations ensure a contemporary presence that conveys professionalism, personality and trust.
German Design Award Special 2023 for web design
The concept, design and user experience of our website were honored with the German Design Award Special 2023. The recognition confirms our ambition to unite aesthetics, functionality and usability at the highest level.
The concept
“A firm is defined not only by professional expertise, but above all by the people who shape it. A transparent visual concept created a presence that builds trust and makes PSP's personality visible.”
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