Projects / Zeppelin Rental

Minimal Viable Products.

Client
Zeppelin Rental
Discipline
Strategy
Agency
LINKS DER ISAR GmbH, Munich

Many things sound good and right in theory. In reality, however, many developments fail because a product is not accepted by its customers. Instead of writing endless requirement specifications, at LINKS DER ISAR we follow the American MVP approach: we develop a first version of a product and test it with the customer before it is continuously optimised further.

Strategy starts with data

A business card app for Zeppelin Rental

Face-to-face conversations remain the most important success factor at trade fairs – but their true value only becomes apparent in the data they generate. Together with Zeppelin, we developed a digital solution that combines lead capture, evaluation and analysis in one intuitive system. Trade fair contacts are documented in real time, potential is made visible and valuable insights are gained for sales and marketing.

Bernhard Schmidt Head of Purchasing Sample International GmbH
Sample Street 1, 1234 Anytown
+49 12 345 67 89-012
b.schmidt@sample-corporation.com
Business card detected
Bernhard SchmidtHead of Purchasing · Sample International
Johan SmithProject Management · ABC GmbH, Munich
Carla HofmannFleet Management · Dot International
128 Leads on day two of the trade faircaptured, qualified and in the CRM – before the stand closed

Data capture & app

Every lead counts.

How many potential new customers were won today? Which trade fair days were particularly successful? Which topics and products attracted the greatest interest? The app captures all trade fair contacts digitally and presents the data in a clear, structured way. Live analytics make it possible to track the success of a trade fair appearance at any time, identify opportunities early and make data-driven decisions right on site. Individual conversations thus turn into valuable insights that last well beyond the fair itself.

Reporting dashboard of the trade fair app with lead analytics

Personalised customer communication, delivered digitally

Postcard shop for the sales team

With the digital postcard shop, sales representatives can quickly and easily send personalised postcards to their customers. The platform combines intuitive design with an efficient mailing process and enables a personal approach to customers within a consistent brand identity.

The concept

“Digital contact capture and personalised customer communication create efficient processes, make potential visible and strengthen sales in the long term.”

Contact

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