Personalized invitations and tickets
Every ticket is created in the corporate design – with name, salutation, a unique code and exactly the permissions that apply to that guest.
Two of the biggest stages in sport – and one system that accompanies every ticket all the way to the gate.
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VIP tickets
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Countries
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Users in the system
Global Sponsorship
One allocation, 78 markets, one process
Every race weekend and every matchday comes with a fixed ticket allocation that is distributed across the national subsidiaries. Who gets how many, who is invited and who is actually on site in the end – this used to run on spreadsheets and emails. Today the entire journey lives in one system: from releasing the allocation through the invitation to check-in at the Paddock Club.
The full journey
From invitation to access control
A VIP ticket is more than a seat in the stands: it is the first touchpoint with the brand and the last impression at the gate. That is why every step lives in one system – designed in the brand’s look, secured through approval workflows and traceable all the way to check-in.
Access by role and zone
Paddock Club, Executive Lounge or grandstand: who may go where and when is stored on a role basis and verified via the code at the gate.
Legally compliant registration
Sign-up with double opt-in and multi-step forms – GDPR-compliant and completed by guests in just a few steps.
Live check-in in real time
Admission runs on mobile and works even without a connection. Who has already arrived, who is missing and who was rebooked at short notice is visible at all times.
Two worlds, one system
From the starting grid to kick-off
Formula 1 and the Champions League follow different rhythms: here a race weekend with Paddock Club and hospitality packages, there a matchday with host roles and short-notice replacements. Both worlds run in the same system – with their own rules for allocations, roles and approvals.
The project
“15,000 VIP tickets, 78 countries, one process – from the released allocation to the guest checking in at the Paddock Club.”
Contact
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