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Web design agency for digital brand presences.

We don't just design websites: we combine brand strategy, UX, content and development into digital presences that make complex services easy to understand and generate qualified leads - since 2009, for clients including Mercedes-Benz, BALLUFF and Universitätsklinikum Tübingen.

Because experience counts!
AirLST Audi BALLUFF BMW DOLL Fahrzeugbau Munich Airport Heineken Mercedes-Benz Festzelt OS Paulaner robodocxs Stadtwerke München Universitätsklinikum Tübingen Zeppelin Rental

02 - Positioning

Websites that connect brand and business.

A good corporate website doesn't just look premium. It explains complex services, builds trust and guides visitors towards a clear action. We create digital brand presences where strategy, content, design and technology work together - from the first impression to the enquiry.

Who we're a good fit for

Your website has to explain what your company stands for within seconds - and guide visitors to the next step.

We're a particularly good fit for companies whose website has to do more than serve as a digital business card: explain complex offerings, guide different target groups, modernise established brands or structure international content.

View selected projects

Typical projects:

website relaunch with migration of content and rankings

corporate websites for SMEs and industry

B2B presences for services that need explaining

international presences with multiple target groups

What we make measurable:

load times and Core Web Vitals

mobile usage and conversion paths

organic visibility and performance measurement

maintainability and editorial upkeep

03 - Services

What we deliver as a web design agency.

Four building blocks that interlock - each phase builds on the previous one, and nothing gets lost between agencies.

01Strategy

Strategy & positioning

Target groups, offering logic, information architecture and core messages: before anything is designed, it's clear who uses the website, what it has to explain and where it should lead.

Target groupsInformation architectureCore messages
Strategy · Information architectureWorkshop
Target groups & offering logic definedBaseline
Site structure: clear paths instead of menu sprawlIA
Core message per target groupClient approval
foundation for UX & content ✓decided, not guessed
02UX & Content

UX & content structure

User guidance, page logic, wireframes and conversion-oriented content: every page gets a job to do - and a clear next step for the visitor.

WireframesUser guidanceConversion paths
UX · Homepage wireframeDraft
Three entry points, one goal: the enquiryPath
Content structure per page typeTemplate
Copy developed with your expertsin progress
tested before it's designed ✓structure before beauty
03Design

Design & brand presence

Custom UI design, imagery, typography and a design system that keeps the website consistent on every page - within your existing corporate design or as its digital evolution.

UI designDesign systemImagery
Design · Design systemUI
Typography, colours & grid definedSystem
Components built for reuseLibrary
Imagery & icon style definedClient approval
consistent on every page ✓brand, not template
04Technology

Development & operations

High-performance technical implementation with an SEO foundation: clear page structure, clean metadata, internal linking, performance and indexable content - plus tracking, maintenance and further development.

PerformanceSEO foundationOperations
QA · Launch checklistLIVE
Core Web Vitals verifiedPerformance
Redirects & metadata signed offSEO basics
Tracking & Search Console set upMeasurement
launch with a plan ✓operations & upkeep after

05 - Process

How your new website comes to life.

Four phases from strategy to further development - after the first phase, there is a concrete project plan with milestones.

01

Strategy & content

Goals, target groups, competition, positioning and site structure.

02

UX & design system

Wireframes, user guidance, visual language and components.

03

Development & QA

Responsive implementation, performance, accessibility, SEO foundation and tracking.

04

Launch & further development

Testing, migration, monitoring, maintenance and optimisation.

06 - Technology & relaunch

Transparent about technology, relaunch and SEO.

So you know before the project starts what you'll get - and what can be added as an option.

CMS & technical foundation

CMS-agnostic: a proven open-source CMS, a headless setup or custom development - our recommendation follows your requirements for editing, permissions and operations.

Relaunch & migration

Existing URLs, rankings and content move with you: URL mapping, a redirect concept, content migration, tracking migration and technical acceptance are part of the project.

Accessibility in concrete terms

Semantic structure, keyboard operation, contrast, alt texts and focus states - guided by WCAG, without promising conformance that has not been audited.

Performance & measurement

Load times and Core Web Vitals are verified during the project, tracking and performance measurement are in place from launch - you can see what the website delivers.

Included in the web design project:

information architecture and heading structure

clean metadata and internal linking

performance and technical indexability

redirect concept for a relaunch

Available as options:

keyword research and SEO landing pages

editorial SEO strategy and content production

ongoing support, optimisation and expansion

07 - FAQ

Frequently asked questions for our web design agency.

How much does a professional corporate website cost?

That depends on scope, number of pages, languages, CMS and migration. After a free initial consultation, we define a fixed scope of services - you know what the website will cost before the project starts.

How long does a website relaunch take?

Depending on scope, typically a few weeks to a few months. After the strategy phase, there is a concrete project plan with milestones - design and development partly run in parallel.

Do you work with existing corporate designs?

Yes. We work within your existing corporate design or evolve it for digital - including a design system that keeps the website consistent on every page and in every channel.

Do you also handle content and copy?

Yes. Information architecture and content structure are part of the project anyway; we develop conversion-oriented copy together with your subject-matter experts - you provide the knowledge, we provide the structure and language.

Which CMS do you use?

We are CMS-agnostic: proven open-source systems, headless setups or custom development. Our recommendation follows your requirements for editing, permissions, multilingual content and operations.

Is SEO part of the project?

The technical SEO foundation is included: clear page structure, clean metadata, internal linking, performance, indexability and, for a relaunch, a redirect concept. Keyword research, SEO landing pages and ongoing content production are available as optional services.

Do you handle hosting, maintenance and further development?

Yes - on request we operate the website including updates, monitoring and further development. Alternatively, we hand over with full documentation to your team or your hosting provider.

Can you migrate existing content and rankings?

Yes. For a relaunch, URL mapping, a redirect concept, content migration, tracking migration and technical acceptance are part of the project - and after launch we monitor visibility to detect losses early.

What does your website
need to explain?

In an initial consultation we look at your current website and show you where structure, brand and technology offer the greatest leverage.