Strategy & positioning
Target groups, offering logic, information architecture and core messages: before anything is designed, it's clear who uses the website, what it has to explain and where it should lead.
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We don't just design websites: we combine brand strategy, UX, content and development into digital presences that make complex services easy to understand and generate qualified leads - since 2009, for clients including Mercedes-Benz, BALLUFF and Universitätsklinikum Tübingen.
02 - Positioning
A good corporate website doesn't just look premium. It explains complex services, builds trust and guides visitors towards a clear action. We create digital brand presences where strategy, content, design and technology work together - from the first impression to the enquiry.
We're a particularly good fit for companies whose website has to do more than serve as a digital business card: explain complex offerings, guide different target groups, modernise established brands or structure international content.
View selected projectswebsite relaunch with migration of content and rankings
corporate websites for SMEs and industry
B2B presences for services that need explaining
international presences with multiple target groups
load times and Core Web Vitals
mobile usage and conversion paths
organic visibility and performance measurement
maintainability and editorial upkeep
03 - Services
Four building blocks that interlock - each phase builds on the previous one, and nothing gets lost between agencies.
Target groups, offering logic, information architecture and core messages: before anything is designed, it's clear who uses the website, what it has to explain and where it should lead.
User guidance, page logic, wireframes and conversion-oriented content: every page gets a job to do - and a clear next step for the visitor.
Custom UI design, imagery, typography and a design system that keeps the website consistent on every page - within your existing corporate design or as its digital evolution.
High-performance technical implementation with an SEO foundation: clear page structure, clean metadata, internal linking, performance and indexable content - plus tracking, maintenance and further development.
04 - Projects
Since 2009 we have been building digital presences for companies such as Mercedes-Benz, BALLUFF and Universitätsklinikum Tübingen - here is a selection with case studies.

Design of the digital vehicle interfaces - UX/UI from concept to implementation.
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B2B sales shifted to a digital commerce platform - from catalogue to order processing.
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Digital branding for an integrated airport app - supported from day one.
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Digital projects for Munich's municipal utilities - design and implementation.
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Digital presence for one of the leading university hospitals.
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Digital products built on the MVP approach - developed, tested, iterated.
To the project05 - Process
Four phases from strategy to further development - after the first phase, there is a concrete project plan with milestones.
Goals, target groups, competition, positioning and site structure.
Wireframes, user guidance, visual language and components.
Responsive implementation, performance, accessibility, SEO foundation and tracking.
Testing, migration, monitoring, maintenance and optimisation.
06 - Technology & relaunch
So you know before the project starts what you'll get - and what can be added as an option.
CMS-agnostic: a proven open-source CMS, a headless setup or custom development - our recommendation follows your requirements for editing, permissions and operations.
Existing URLs, rankings and content move with you: URL mapping, a redirect concept, content migration, tracking migration and technical acceptance are part of the project.
Semantic structure, keyboard operation, contrast, alt texts and focus states - guided by WCAG, without promising conformance that has not been audited.
Load times and Core Web Vitals are verified during the project, tracking and performance measurement are in place from launch - you can see what the website delivers.
information architecture and heading structure
clean metadata and internal linking
performance and technical indexability
redirect concept for a relaunch
keyword research and SEO landing pages
editorial SEO strategy and content production
ongoing support, optimisation and expansion
07 - FAQ
That depends on scope, number of pages, languages, CMS and migration. After a free initial consultation, we define a fixed scope of services - you know what the website will cost before the project starts.
Depending on scope, typically a few weeks to a few months. After the strategy phase, there is a concrete project plan with milestones - design and development partly run in parallel.
Yes. We work within your existing corporate design or evolve it for digital - including a design system that keeps the website consistent on every page and in every channel.
Yes. Information architecture and content structure are part of the project anyway; we develop conversion-oriented copy together with your subject-matter experts - you provide the knowledge, we provide the structure and language.
We are CMS-agnostic: proven open-source systems, headless setups or custom development. Our recommendation follows your requirements for editing, permissions, multilingual content and operations.
The technical SEO foundation is included: clear page structure, clean metadata, internal linking, performance, indexability and, for a relaunch, a redirect concept. Keyword research, SEO landing pages and ongoing content production are available as optional services.
Yes - on request we operate the website including updates, monitoring and further development. Alternatively, we hand over with full documentation to your team or your hosting provider.
Yes. For a relaunch, URL mapping, a redirect concept, content migration, tracking migration and technical acceptance are part of the project - and after launch we monitor visibility to detect losses early.
08 - Related services
In an initial consultation we look at your current website and show you where structure, brand and technology offer the greatest leverage.